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Lions Roar : January 2011
SHAMBHALA SUN JANUARY 2011 57 by kelly McgonIgal, PH.D n 1998, Jeffrey brantley, MD, was knocking on colleagues’ doors, trying to raise the visibility of a new project. He had just launched a Mindfulness-based stress reduction pro- gram at Duke university Health system, the beginnings of what would become Duke Integrative Medicine. He laughs when he tells the story of the reception he got from some physicians. one prominent gastroenterologist eagerly agreed with brantley about the importance of the mind–body connection, and described the role of stress in many of the cases he saw every day. “let me show you something,” he told brantley, pulling a book on holistic healing out of a filing cabinet. “I have to hide this book, because if my colleagues saw it, they’d think I was crazy.” More than a decade later, fewer physicians feel the need to hide in the mind–body closet, and more medical centers around the country are embracing a holistic approach. last year, more than six hundred health care professionals packed a standing-room only summit on Integrative Medicine, held at the Institute of Medicine in Washington, D.c. the first of its kind, the summit brought to- gether a range of experts to explore the practice of integrative med- icine, its scientific basis, and its economic and policy implications. to many, integrative medicine has become the one bright spot in a struggling health care system. It promises to control costs, pre- vent or reverse many chronic conditions, improve quality of life, I Healing the Whole Person It’s caring, it’s cost-effective, and it works. Is integrative medicine the future of health care?