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Lions Roar : November 2014
A World of Skillful Means we lIVe In a whole new world of commu- nications. i think it will be great for the dharma. We all know the downsides of 24/7 media—how it can separate us from ourselves, others, and the world around us. as our may issue’s cover suggested, such distractions can even distance us from our own poten- tial for enlightenment. But that’s not the whole story. the new media world offers Buddhists a wealth of skillful means. We can present genuine dharma in more ways, more effectively, to more people. as an editor and a devoted Buddhist, i’m really excited about the future. Buddhism has always been about meeting people where they are with what they need. it has been a multimedia religion for thousands of years, from tweet-worthy pith instructions to lengthy treatises, spontaneous exchanges to formal lectures, step-by- step diagrams to monumental sacred art. today the opportunity has never been greater to bring people the dharma they need, when they need it, in the form most helpful to them. even in this new world of constant and instant communication, one thing is as true as it’s ever been: it’s good content that creates community, connec- tion, and transformation. For us, that means trust- worthy, authentic, accessible dharma. For more than twenty years, the Shambhala Sun Foundation has been an authoritative voice of Bud- dhism in the modern world. in the Shambhala Sun and Buddhadharma, our editors have curated the best dharma teachings, commentary, personal sto- ries, art, and meditation techniques for our readers. i love the great writing, deep teaching, and beautiful feel of the Sun and Buddhadharma. i hope you do too. But for me, it’s never been about the form per se. it’s about what works. at the Shambhala Sun Foundation, we measure our success in benefit. We aspire to serve people wherever they are on their spiritual path. to help people lead better lives and to benefit society. to always reflect both the profundity and the practical- ity of the dharma. these goals can be served beautifully by the skill- ful means of twenty-first-century media. From print to social media, websites to video, apps to e-books, they offer us depth, breadth, effectiveness, timeli- ness, and impact. they create connection and com- munity. they bring us the dharma we need, when we need it, wherever we are in our lives. taking advantage of this new world isn’t just for traditional publishers anymore. it is a challenge we all face as practitioners. every one of us today has ways to share our wisdom and experience with others, and hundreds if not thousands of people can benefit. today, media is something we do together. this is completely new in human history. Something much richer than the old one-way publishing model is happening. We will co-create the new ways of com- municating and spreading the dharma. What had been a publisher and an audience now becomes a community, brought together by our shared com- mitment to Buddhist teachings and practice. With the Shambhala Sun and Buddhadharma magazines as our starting point, the Shambhala Sun Foundation is beginning this important evolution. Let’s do it together. this community needs your wis- dom, your feedback, your experience of the dharma, and your support. it’s your participation—in all kinds of ways—that will make it real. the dharma has made all the difference in my life. i’m sure it has been a great help to you too. together, let’s offer the benefit of the dharma to many others, in new ways, where they are and when they need it. We can create a new, twenty-first-century union of the practical and the profound. — melVIn mCleod, edItor-In-ChIeF twitter: @melvinmcLeodSun PHotoBymeGumiyoSHiDa ONLINE AUCTION SHAMBHALA SUN FOUNDATION EIGHTH ANNUAL MONDAY, NOVEMBER 24–TUESDAY, DECEMBER 9, 2014 Bid on art, meditation supplies, jewelry, gifts, books, and more, like a two-night stay at TASSAJARA — San Francisco Zen Center’s mountain temple and hot springs (sfzc.org) PHOTO|SHUNDODAVIDHAYE shambhalasun.com/auction THE BARBER’S DAUGHTERS TIBET COLLECTION DHARMACRAFTS JUST A FEW OF ALMOST 400 ITEMS ! SHAMBHALA SUN NoveMBer 2014 11