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Lions Roar : March 2007
SHAMBHALA SUN MARCH 2007 32 forces to be reckoned with. So it might be worth considering that the thirty-year-old marketing brainiacs of today might not be merely trying to manipulate you but are instead trying to speak your language. After all, to address you in the same way they address us half the time would almost certainly be insulting. There’s no doubt it would be bad business. But whatever their motivations, remember: falling for a well- crafted pitch doesn’t make you a sellout; it makes you human. Maybe you should even feel a little flattered that your values have made such an impression. If you’re reading this now, odds are you’re still engaged in peacework and positivity. But if you feel like a sellout or a has-been sometimes, stop and take stock of how the world has changed since you’ve been on the planet. Compassion is an ev- eryday word these days. Environmental responsibility is not just a dream but a le- gal principle. And we’d like to think you’ve turned out some pretty excellent kids. In fact, it might just be that no generation, even ours, has ever done more to make a better world. And you made it, pretty much, out of whole cloth. If that’s not enough for you, fine; no one’s gonna stop you from jumping back into the fray with us and getting more work done. You might be aging, but you’re not dead. And what’s more, you’ve got money, you’ve got influence, you’ve got power, and we know you’ve got soul. So if old Jerry Ru- bin was able to change the world twice, we see no reason you can’t one-up him and go for three. All we ask is that you take a little pride if we go for four or five, knowing that we learned how to do it from you. Oh, and also this: enjoy life to the full- est. We’d like to be able to learn that from you, too. ♦ We work for peace. We care about the earth. Just like many of you did, and just like many of you keep doing. We learned it from you.