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Lions Roar : March 2019
1969 1976 1985 1991 2004 Shambhala Publications moves its office from Berkeley to Boulder, Colorado, to be closer to the growing American Buddhist community there, including the nascent Naropa Institute (now Naropa Univer- sity). Pema Chödrön’s first book, The Wisdom of No Escape, is published, launching the writ- ing career of this American Buddhist nun whose influ- ence has been widespread. Her breakout book, When Things Fall Apart, is published in 1997 and has been the company’s best-selling book ever since. Bookstore owner Sam Bercholz decides to venture into publish- ing and prints 1,000 copies of Chögyam Trungpa’s Meditation in Action, and Shambhala Pub- lications was born. At a time of growing interest in mystical paths of inner development, the book spoke in an unusually direct and accessible way about spirituality as a sane and practi- cal approach to life. Shambhala moves again, this time to Boston, where they remain for 30 years, setting up shop initially in a Back Bay brownstone and then in Horticultural Hall. The move positions the company closer to their longtime distribu- tion partner, Penguin Random House, and to mainstream media and publishing outlets. Shambhala Publica- tions acquires Weath- erhill, an esteemed publisher of books on Asia and the Pacific, adding Zen Mind, Beginner’s Mind to their list. When I first heard of Shambhala Publications, it was like a dream come true. I thought, “Really? Someone wants to publish these kinds of books?” I had spent years in India studying Buddhism and practicing meditation, and I couldn’t believe that a publishing company in the West could so match my heart’s interests. I owe a tremendous debt of gratitude to Sam Bercholz and the good folks at Shambhala Publi- cations—I would not be an author today if it weren’t for their encouragement and help. — Sharon Salzberg THE SHAMBHALA POCKET LIBRARY 50 favorite titles from the last 50 years Robert Morehouse/Naropa Archives For half a century Shambhala Publications has opened our eyes to groundbreaking avenues of thought, teach- ing us how to reassess our life priorities, put vision into practice, and, in short, become better human beings. They have brought to light some of the most essential teach- ings of past and present Buddhist masters and have encouraged all of us to explore contemporary ways of benefitting ourselves and others through practical application drawn from Buddhist wisdom. —Matthieu Ricard